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Mindset Marketing

What is it?
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Building an Emotional Connection with Customers

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Successful brands of the future will be those who create an emotional connection with their customers. Show you understand, Show you care, Be relevant. We call this Mindset Marketing: Helping you Emotionally Connect with your customers

Mindsets reflect your customers interests and the things they love. If you know a customers Mindset you will know how to excite them and how to build an emotional connection with them.

A Mindset can be anything, Fitness Fanatic, Foodie, Technology Buff, House Proud, Environmental Conscious, Gamer, Fashion Addict and many more.

Communications with emotionally relevant content are 7x more effective

Why Mindsets? Mindsets build an emotional connection. Emotional connection delivers long term loyalty

Proposition – it’s all in the data

Traditional data sets only separate and segment customers based demographics and purchase history. It doesn’t help brands understand who their customers are, how to better engage with them or how to develop an emotional connection delivering long lasting loyalty.

This is why we champion Mindsets. Our pioneering use of social media data and unique segmentation allows us to uncover customers Mindsets and understand what’s important to them. Are they Tech Savvy, Fitness Fanatics, Environmentally Conscious…

We provide our data for two purposes:

  1. To identify and understand a target audience
  2. To matching to YOUR customer data

Mindset data will help you deliver emotionally connecting communications. Find out how below.

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