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Mindset Marketing

Connect Emotionally With Your Customers

Why we exist?

We create conversations that matter.

Starcount are bringing a new dataset to the marketing & advertising ecosystem to help brands retain and acquire customers by connecting emotionally, with the aim to build meaningful relationships and true loyalty. Our data set behaviourally-derives Customer Mindsets - an understanding of what we value most and the emotional drivers of our buying behaviour.

What we do

Your customers are not all the same – you cannot treat them all in the same way and expect to win. You have limited knowledge of even your most valuable customers and knowing what a customer bought from you in the past, doesn’t help you predict what, or if, they will purchase from you in the future. In addition, customers change and a need for up-to-date insight on their current intent is more important than ever.

We use big data, within and outside your organisation, to help you understand your customers better than anyone else. We have pioneered a new data set and segmentation technique to reveal your customers mindsets – an understanding of their values, interests and aspirations. Your data alone can tell you what someone bought but by combining this with their mindset, we predict what they want next and make you their first choice.

We deliver results

We help our clients understand, retain and acquire customers through an understanding of why they buy.

RETAIN

When working with our clients to create relevant marketing that tailors the campaign by customers based on their mindset, we have seen an incremental uplift of £2.9 million every month for one of our UK retail clients.

By re-engaging customers with emotionally-relevant messaging, we helped our client save 60% of customers who were likely to lapse.

ACQUIRE

When our data is used to plan and optimise acquisition campaigns, we have consistently delivered a 35% uplift in exposure to the target prospect audience.

Our mindsets are an intelligent new way to identify lookalikes and for a global luxury brand, we were able to find 12.5 million best prospects in their growth markets in the US and SE Asia.

In only eight weeks, Starcount showed us how to leverage and enhance our data, transforming how we communicate with current and target customers to drive sales and increase loyalty.

Head of CRM, Global Automotive Brand

We are always looking for partners that enhance our location intelligence offering and add value for our clients. Starcount’s unique capabilities do just that, delivering audience insights and location targeting based on audience passions in a way nobody else can.

Business Director, Posterscope

Starcount has utilised its pioneering and innovative approach and technology to understand what our customers care most about in order to predict future buying behaviour. This has shown significant results for the Sparks programme.

Loyalty, M&S

Starcount has highlighted significant incremental opportunities for the business by taking a more data and customer driven approach. We see them as a trusted partner; integral to driving the success of our business.

CEO, Holland & Barrett

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