What we do
Your customers are not all the same – you cannot treat them all in the same way and expect to win. You have limited knowledge of even your most valuable customers and knowing what a customer bought from you in the past, doesn’t help you predict what, or if, they will purchase from you in the future. In addition, customers change and a need for up-to-date insight on their current intent is more important than ever.
We use big data, within and outside your organisation, to help you understand your customers better than anyone else. We have pioneered a new data set and segmentation technique to reveal your customers mindsets – an understanding of their values, interests and aspirations. Your data alone can tell you what someone bought but by combining this with their mindset, we predict what they want next and make you their first choice.
We deliver results
We help our clients understand, retain and acquire customers through an understanding of why they buy.
RETAIN
When working with our clients to create relevant marketing that tailors the campaign by customers based on their mindset, we have seen an incremental uplift of £2.9 million every month for one of our UK retail clients.
By re-engaging customers with emotionally-relevant messaging, we helped our client save 60% of customers who were likely to lapse.
ACQUIRE
When our data is used to plan and optimise acquisition campaigns, we have consistently delivered a 35% uplift in exposure to the target prospect audience.
Our mindsets are an intelligent new way to identify lookalikes and for a global luxury brand, we were able to find 12.5 million best prospects in their growth markets in the US and SE Asia.