Starcount is a data science company, blending proprietary technology and machine learning with a deep expertise and pedigree in data-based insights.

Expert in the science of purchase and intent, we hand you the tools and power to take control of your data, to improve customer understanding and transform business performance.

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Our clients


Our approach is ‘bringing the customer into the boardroom’. We empower your leadership with actionable insight, rapidly driving profitable and sustainable sales growth, and embedding a data culture in your business.

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Our data science platforms and software enable you to visualise at scale how consumers are motivated, their passions and mindsets. Best of all? It’s based on what 90% of the UK population love today, not outdated census or survey data.

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Join our team

Our people are the reason Starcount was recently named one of the FT’s top consultancies. We have top industry experts, combined with a science and tech team pushing the boundaries of data science. We are dedicated to creating an innovative and inspiring working environment, solving problems for some of the best brands.


Our agenda-setting insight examines key markets and trends, based on a data set of millions worldwide. Our case studies bring this insight to life for clients across a diverse range of industries, from finance to fashion.

Leading high street bank onboarding SMEs

Starcount mined a High Street bank’s business data, third party data and Starcount Observatory data to better understand the SME market, their needs and wants.

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7 Steps to Data Transformation

Data transformation demands clearly pronounced goals, strong engagement strategies and a willingness to move quickly and risk failure. These require solid, visionary leadership in order to inspire buy-in across an organisation. This Whitepaper, authored by data pioneer Edwina Dunn details the 7 success factors needed for data transformation.

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Something for the weekend

Automotive partnerships, predictions about the … Continued

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Unravelling the urban myths of the pensions industry

Starcount has delved into the state of the UK pensions industry, examining how disruption in the space is causing many providers to reassess how they communicate with their customers.

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Retirement & Investments business

Starcount created actionable insight and a data-focused strategy for a leading retirement & investment business, developing a deep understanding of their customers and collating data to identify significant savings in their business.

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Your Life: A revolution in approaching education

Starcount worked with community interest company Your Life to create deep insight into how schools are performing based on how highly they perform in STEM subjects.

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The key to understanding emotional loyalty

This Whitepaper examines our revolutionary new approach to data science using emotional analytics, revealing how peoples' passions predict purchase.

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Customer centricity and the future of banking

Starcount has delved into the future of the banking industry, looking at how different forms of disruption, such as the Open Banking Initiative, will affect the industry.

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Boosting test drives by personalising communication

Starcount worked with this automotive brand to maximise engagement and increase sales of their new model.

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