The science of purchase and intent
Starcount is a data science company, blending proprietary technology and machine learning with a deep expertise and pedigree in data-based insights.
Expert in the science of purchase and intent, we hand you the tools and power to take control of your data, to improve customer understanding and transform business performance.
Our clients
Consultancy
Our approach is ‘bringing the customer into the boardroom’. We empower your leadership with actionable insight, rapidly driving profitable and sustainable sales growth, and embedding a data culture in your business.
Learn more about consultancyProducts
Our software platforms enable you to visualise at scale how consumers are motivated, their passions and mindsets. Best of all? It’s based on what 90% of the UK population love today, not outdated census or survey data.
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Join our team
Our people are the reason Starcount was recently named one of the FT’s top consultancies. We have top industry experts, combined with a science and tech team pushing the boundaries of data science. We are dedicated to creating an innovative and inspiring working environment, solving problems for some of the best brands.
Latest
Our agenda-setting insight examines key markets and trends, based on a data set of millions worldwide. Our case studies bring this insight to life for clients across a diverse range of industries, from finance to fashion.
Leading high street bank onboarding SMEs
Starcount mined a High Street bank’s business data, third party data and Starcount Observatory data to better understand the SME market, their needs and wants.
Read MoreInfluencers, micro-influencers and brands: What is the best strategy?
Last year, Benefit Cosmetics announced … Continued
Read More7 Steps to Data Transformation
Data transformation demands clearly pronounced goals, strong engagement strategies and a willingness to move quickly and risk failure. These require solid, visionary leadership in order to inspire buy-in across an organisation. This Whitepaper, authored by data pioneer Edwina Dunn details the 7 success factors needed for data transformation.
Read MoreRetirement & Investments business
Starcount created actionable insight and a data-focused strategy for a leading retirement & investment business, developing a deep understanding of their customers and collating data to identify significant savings in their business.
Read MoreUnravelling the urban myths of the pensions industry
Starcount has delved into the state of the UK pensions industry, examining how disruption in the space is causing many providers to reassess how they communicate with their customers.
Read MoreYour Life: A revolution in approaching education
Starcount worked with community interest company Your Life to create deep insight into how schools are performing based on how highly they perform in STEM subjects.
Read MoreThe key to understanding emotional loyalty
This Whitepaper examines our revolutionary new approach to data science using emotional analytics, revealing how peoples' passions predict purchase.
Read More‘Embrace data transformation and succeed’, Edwina Dunn urges entertainment industry
Clearly pronounced goals, strong engagement … Continued
Read MoreCustomer centricity and the future of banking
Starcount has delved into the future of the banking industry, looking at how different forms of disruption, such as the Open Banking Initiative, will affect the industry.
Read MoreBoosting test drives by personalising communication
Starcount worked with this automotive brand to maximise engagement and increase sales of their new model.
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