Starcount is a data science company, blending proprietary technology and machine learning with a deep expertise and pedigree in data-based insights.

Expert in the science of purchase and intent, we hand you the tools and power to take control of your data, to improve customer understanding and transform business performance.

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Our clients


Our approach is ‘bringing the customer into the boardroom’. We empower your leadership with actionable insight, rapidly driving profitable and sustainable sales growth, and embedding a data culture in your business.

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Our software platforms enable you to visualise at scale how consumers are motivated, their passions and mindsets. Best of all? It’s based on what 90% of the UK population love today, not outdated census or survey data.

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Join our team

Our people are the reason Starcount was recently named one of the FT’s top consultancies. We have top industry experts, combined with a science and tech team pushing the boundaries of data science. We are dedicated to creating an innovative and inspiring working environment, solving problems for some of the best brands.


Our agenda-setting insight examines key markets and trends, based on a data set of millions worldwide. Our case studies bring this insight to life for clients across a diverse range of industries, from finance to fashion.

Your Life: A revolution in approaching education

Starcount worked with community interest company Your Life to create deep insight into how schools are performing based on how highly they perform in STEM subjects.

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Unravelling the urban myths of the pensions industry

Starcount has delved into the state of the UK pensions industry, examining how disruption in the space is causing many providers to reassess how they communicate with their customers.

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The key to understanding emotional loyalty

This Whitepaper examines our revolutionary new approach to data science using emotional analytics, revealing how peoples' passions predict purchase.

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Boosting test drives by personalising communication

Starcount worked with this automotive brand to maximise engagement and increase sales of their new model.

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Plan UK: The evolution of fundraising

Starcount worked with children’s charity Plan UK, to develop a publicity and targeting strategy aimed at identifying potential donors and recommending brand partnerships.

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Customer centricity and the future of banking

Starcount has delved into the future of the banking industry, looking at how different forms of disruption, such as the Open Banking Initiative, will affect the industry.

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Lynx: One brand’s journey from boy to manhood

Starcount helped men's grooming brand Lynx optimise their marketing and appeal to an older audience, by analysing the passions and motivations of their younger customers.

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