Industry Case Study: Retail – New propositions and retail models for the stores of the future

Industry Challenge: 

The world of retail has fundamentally changed over the last few years. More customers are shopping online, through social channels and websites, however with customer experience at the heart of purchasing decisions we see the role of stores coming back. Many ecommerce brands want to open their first stores whilst many traditional bricks & mortar retailers are trying to strengthen their online presence.

The challenge for many is to build a strong ‘phygital’ journey that can engage customers at different touchpoints. 

How can you successfully merge digital and in-store experiences?

Starcount Solution: 

Starcount helps design the right multichannel journey through an enriched understanding of your customers and catchments. 

Right location: Personalise your comms to resonate with your customers according to their residential location. With stores being the biggest investment of many retailers, we help optimise the right location to reach the maximum headroom of the best customers. 

Right Range: Understand the right range of products and services to offer your customers through their customer journey, be it online or in person. 

Understand the right range of products for your website journey or store location based on the customer and catchment 

Right Experience: Offer personalisations throughout a customer’s journey based on rich customer data, which identifies who your customers are and what lifestyles they live. 

Popular Activation Channels for this industry (including but not limited to): 

CRM, Paid Social, Digital