There are nearly 8 billion people in the world and no one individual person is the same. We are all a culmination of our unique life experiences, distinct personalities and the diverse context of our life situations. We have different motivations, mindsets and passions that drive us in each of our decisions.

Many of us care about our families, our home, our health and the impact of our work. Some of us care about the environment and societal issues. Some are united by a passion for food, entertainment, sports, gaming, technology, fashion, celebrity and style.

As brands, we grow by tapping into these motivations of our existing and potential customers. However, the key to growth is in remembering the single truth that our customers are not all the same, and we cannot speak to them all the same and expect to win. People are constantly evolving, and today, consumer trends are disrupting behaviours in the way we live, buy and consume at an accelerated rate.

To understand customers, we need data.

And yet, traditionally big data is focused on transactional metrics like sales, conversions and profit.

At Starcount, we have the data and we don’t just know what customers spend, we know WHY.

We’ve built a platform that analyses the data at scale to not just show what customers are doing but to reveal what they truly love and care about.

Starcount’s innovative algorithm combines signals from multiple behavioural datasets across social media, banking spend transactions and demographics to reveal the true motivators of consumer behaviour and drivers of purchase intent.