Zara (Global) have a Starscore of 383,351 and are No.799 today on the Global social media chart
With a total of 541,019 Twitter followers, 2,368,050 YouTube views and 22,931,170 Facebook fans. Today Zara (Global) did not gain any YouTube views, gained 947 Twitter followers and gained 10,174 Facebook fans. Their social media ranking has moved down 49 places in the daily Brand Chart to no.199 and remains at no.110 in the all time Brand Chart.
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(Note: All figures below are aggregate totals counting fans from all accounts and pages that a brand has.)
Currently charting outside the top 200 in these chartsWestern Europe chart Europe chart
Zara is a Spanish clothing and accessories retailer based in Arteixo, Galicia, and founded in 1975 by Amancio Ortega and Rosalía Mera. It is the flagship chain store of the Inditex group; the fashion group also owns brands such as Massimo Dutti, Pull and Bear, Uterqüe, Stradivarius and Bershka. It is claimed that Zara needs just two weeks to develop a new product and get it to stores, compared to the six-month industry average, and launches around 10,000 new designs each year. Zara has resisted the industry-wide trend towards transferring fast fashion production to low-cost countries. Perhaps its most unusual strategy was its policy of zero advertising; the company preferred to invest a percentage of revenues in opening new stores instead. This has increased the idea of Zara as a "fashion imitator" company and low cost products. Lack of advertisement is also in contrast to direct competitors such as Uniqlo and United Colors of Benetton. Zara was described by Louis Vuitton Fashion Director Daniel Piette as "possibly the most innovative and devastating retailer in the world. " Zara has also been described as a "Spanish success story" by CNN.