Starcount & Snoop Partnership leads to marketing leading open banking reports

We are excited to announce our new partnership with money-monitoring app Snoop,  one of the fastest growing open banking solutions in the UK market. The beauty of Snoop’s Open Banking data is that it connects a customer spend activity across multiple cards and bank accounts, giving a holistic view of total spend behaviour. This creates powerful new insights on where consumers are spending, how much, how often and when.

For Starcount, as a consumer data & insights agency, we have a legacy of revealing customer behaviours for the benefit of both brand and customer. So together, we are excited to launch our new insight and measurement platform for brands and agencies to reveal actual spending habits of consumers across brands and their competitors, Spend Mapper.

What problem does the Spend Mapper solve?

There are two key challenges and limitations with transaction data insights available to date…

Firstly, individual banks have a narrow view of consumer spend, only seeing the expenditure of consumers through their card or bank. This presents blind spots across industries and spend behaviour. 

Secondly, there are challenges of who owns this data and where their loyalty lies in protecting information. For example, card providers such as Mastercard and Visa offer payment systems to retailers. This means they have to be careful to not reveal sensitive competitive behaviour, as a result, all insight is aggregated to categories of groups of merchants. 

The Opportunity 

The opportunity lies in a data set that gives a holistic view of customer spend – joining accounts across banks- and one where the data is owned by the provider and in turn the benefit of monetising the data gives a benefit to their customers as rewards. 

This is where Spend Mapper comes in…

Together with Snoop, we have launched a new platform for brands and agencies to reveal actual spending habits of consumers across brands and their competitors.

These reports analyse the spending behaviour of over 250,000 customers, creating a nationally representative view of the UK population’s spending behaviour. The insights include 3 years of transactions across all bank providers and includes both online and offline spending habits.

How can brands benefit?

• The ability to link behaviours by customer 
• An understanding of online versus offline spending in the market and category
• The ability to drill down to individual brands and compare customer spending behaviours versus competitors 
• The data has been mapped to postcode for acquisition targeting and headroom 
• Ability to send customer rewards and offers via the Snoop app to drive loyalty, cross selling opportunities and accelerate growth. 

How can agencies benefit?

• Many brands and agencies who struggle to access 1PD are empowered with a proxy 
• The tool also presents a measurement tool that could be a powerful media attribution capability
• Connecting retail spending to postcode level provides activation capabilities 

Snoop data is also now available in Starcounts ICO approved Connect tool, providing you with even more insight when planning and activating campaigns for your chosen audiences. 

How can banks benefit?

• Understanding competitive spend across banks and their share of consumer spend
• The real uptake of disruptive FinTech 

These reports will come in 2 formats:

1. A platform for you to explore the behavioural transaction data of your brand/client vs competitors updated monthly with 24/7 access. 
2. A one-off report in which you pick up to 5 competitors to compare yourself against, plus insights on your category. 

Rowena Humby, CEO at Starcount, says… 

“Starcount is always striving to help brands & agencies understand what customers truly love and care about, so they can connect emotionally in relationships. Our partnership with Snoop brings Open Banking data to the customer insight market which is transformative for our clients as it connects spend across customers, putting them at the heart of the data, and in turn brands’ strategies.” 

Alice Truswell, Commercial Director at Snoop says…

“Our easily accessible and actionable intelligence enables businesses to be better informed about their customers and arms them with the incremental or transformative changes needed to help them better serve customers, drive sales and increase loyalty. SpendMapper is a powerful tool for businesses looking to thrive and not just survive.”