The Many Faces of Luxury

In a city such as London, where individuals are spoilt for choice in spending their disposable income, it’s crucial to gain the upper hand. Starcount has used its data science capabilities and transaction data of 2 million people each of whom have spent between £300-£500 on luxuries across the last two years.

In this whitepaper you will learn about:

• The many faces of luxury study.
• Mindset wordclouds: Customers self-describe.
• How to enhance transaction data.
• The changing passions, mindsets and motivations and their effect on brand
  loyalty.
• How well are you speaking to your customers?
• Starcount’s recommendations and solutions?