Starcount partners with the CLV group to accelerate pathways to achieve Customer Lifetime Value

What is the mission of the CLV Group/Starcount partnership?

Rowena: Both of us have a mission to help clients improve their customer’s lifetime value. Acquiring new customers can cost up to 5x more than keeping existing customers. For this industry, that focus is on improving the share of time consumers spend with them over other entertainment streams. This is key to improving fandom and the currency that empowers brands to quantify how they spend their advertising and sponsorship budgets. Understanding customers and improving their engagement best comes from data insights. By putting the customer at the heart of the opportunity and remaining technology agnostic and future-facing, we set our clients on the journey of growth and success. 

What makes this partnership unique?

Jamie: Starcount is equipped with intelligence in data and data science but also well equipped with really great minds – naturally connecting art and science. They understand what customers care about most and allow brands to tap into the emotional drivers to create meaningful brand relationships that lead to true customer loyalty and lifetime value. The CLV Group focuses on how to deliver the best possible outcome to our clients, investing in partnerships, people and practices over technology. Starcount’s Mindset Marketing enables us to better connect our client’s business goals to truly impact the bottom line. 

Rowena: We improve upon what traditional consultancies try to do, as we are action-oriented, agile and at the forefront of data solutions. The key difference with both The CLV Group and Starcount is that we’ve all been data practitioners ourselves. Allowing us to create relevant and seamless marketing whilst protecting customer data as individuals. In turn, we arm brands to create valuable and sustainable relationships which drive true emotional loyalty. 

Being two female leaders, what edge does this bring to the partnership and your clients? 

Resounding Voice: We have a consistent approach to tackling client’s challenges in that we lead with empathy. Allowing the space for people to be transparent and often vulnerable so we can address the real issues at hand. Perhaps our clients don’t have the time to allocate to a business challenge or the right KPIs in place to be recognized for their efforts.  As women we champion open dialogue and relationship development so that we drive meaningful value for our clients. 

How do you draw inspiration from each other? 

Rowena: Never before have I found a partner that has the energy and driving force to prove and ‘get things done.’ There’s excitement in the pace in which we are moving, we are in a market leading position. 

Jamie: I’ve been in this space for a long time and the same options have been available to clients for decades, which is the reason brands are not innovating at the pace I believe they should be. The obstacle is that not enough insights about people are presented to get them from point A to point B –  this partnership is dedicated to getting businesses to behave differently. We don’t pass things over the fence to a technology platform, we help our clients prioritize and are committed to their success.

Where do you see the partnership in 3-5 years?

Rowena: Our mission is to empower our clients to create better experiences for their customers and maximise their value for the long term. We know where the industry is going and are designing solutions that are futureproofed & technology agnostic. In 3-5 years we will be paving the way for success in privacy-first data solutions and showcasing the impact for an industry led by how people love to spend their time.   

Jamie: We both believe in quality over quantity. We’ll be pushing boundaries together with businesses who are on the path to data driven transformation – and I’m sure we’ll be celebrating our success and charting yet another avenue for growth together… likely with a glass of wine in hand!