LONDON & SINGAPORE
Starcount, founded by the pioneers of customer data science and experts in the motivations behind spend behaviours, and SQREEM, the world’s largest behavioural pattern data aggregator, today announced a transformative strategic partnership.
The alliance unites SQREEM’s massive-scale Cognitive AI with Starcount’s deep customer spend intelligence and mapping algorithms. This combination provides brands and media agencies with the most comprehensive view of the consumer journey ever created, merging digital footprints with real-world transactions.
For years, the marketing industry has struggled with fragmented information. Brands have traditionally been forced to choose between targeting based on broad demographics, shopping data (what they bought), or intent data (what they searched for). This gap leads to “guesswork marketing,” where ad budgets are wasted on people who may be browsing with no intention of buying – or worse, missing loyal customers who are showing clear signs of switching to a competitor.
By fusing SQREEM’s analysis of billions of digital signals from millions of websites and apps with purchase signals from banking spend data, Starcount has effectively decoded the ‘Why’ behind the ‘Buy.’ This partnership creates a vital intelligence layer that reveals the human motivation driving every transaction.
Transforming the Media Landscape
This partnership approach is a significant win for media holding groups and independent agencies looking to move beyond the limitations of today’s siloed audience ecosystem. The Starcount data platform, powered by SQREEM’s signals, allows for high-performance targeting based on a consumer’s mindset, their likelihood to take action, and their share of wallet across all spend categories.
Key benefits for the industry include:
- Connecting Intent to Action: Marketers no longer have to guess the connection between what someone searches for online and where they actually spend their money.
- Predictive Power: By mapping behaviours from all connected devices with real-world spending habits, the partnership can predict future actions—knowing exactly when and where to reach a consumer.
- Precision Activation: These insights are integrated directly into the global media-buying ecosystem. “Mindsets” can now be targeted across both offline and programmatic channels, including DOOH, CTV, and digital.
Competitive Edge: The combination of precision targeting and motivation-based creative alignment allows brands to significantly outsmart the competition by reaching the right person at the moment of highest influence.
Why This Matters Now
As we move through 2026, the industry requires more than just ‘big data’ – it needs meaningful, actionable data. Together, Starcount, powered by SQREEM, is providing the tools to help marketers be more human-centric and efficient, finally linking how audiences behave online with their real purchase decisions.
Rowena Humby, CEO of Starcount, commented:
“Most platforms can either tell you where someone shopped or what they searched for; Starcount is the intelligence layer that connects them. We blend real-world spend behaviours with SQREEM’s interests and intent signals to uncover the motivations and mindsets that drive purchasing decisions.
The result? We don’t just tell you what happened; we reveal the ‘Why’ behind the ‘Buy.’ These audiences allow us to improve loyalty and reduce acquisition costs by up to 50% because we aren’t just targeting consumers- we’re targeting the mindsets that lead to the transaction.”
Rob Gilby, CEO of SQREEM, added:
“By combining SQREEM’s ability to map the entire digital universe with Starcount’s mastery of blending intent with transactional data, we are creating a new global standard for audience intelligence. Our partnership makes data useful for the everyday marketer by taking billions of signals and turning them into advertising that is more relevant for the consumer and more profitable for the brand. This allows us to close the loop, proving that digital intent doesn’t exist in a vacuum – it leads directly to the checkout.”
About Starcount
Starcount is the intelligence layer that decodes the human motivation behind every transaction. Driven by a decade of proprietary behavioural AI, Starcount fuses the reality of spend with the interests and intent that drive it to power high-performance growth for brands, agencies, and the world’s largest media holding groups.
About SQREEM
SQREEM is a leading Cognitive AI company specialising in decoding and mapping online behaviours. Analysing billions of unstructured data signals from the open web, SQREEM turns complex behaviours into actionable intelligence, bridging the gap between data and decision-making without the use of cookies.
