Starcount is a data and insight consultancy whose aim is to help brands shift from a product-centric to a customer-centric business. By understanding your customers, why they choose your brand and what they want next, you will maintain their loyalty and acquire the next generation of consumers. This all begins with insight to tailor and support a customer-led strategy that will increase sales, drive growth and make you first for your customers.
Our unique approach utilises interests (passions) and mindsets (motivations) data combined with transactional data for more relevant and personalised experience for customers.
At Starcount we have worked with a number of automotive brands and our expertise in utilising data and insight allowed us to help them:
- Increase customer engagement by over 39% through personalised CRM communications
- Maximise footfall to dealerships through targeted marketing
- Segment existing customers and found lookalikes for digital targeting
- Use 1st and 3rd party data to provide deeper insight into customer motivations and mindsets around car purchase and life stage
- Increase media performance across digital, social, direct mail & out-of-home.
Why do Consumers buy Electric Cars?
We recently hosted an event focusing on the key challenges in the electric vehicle market and how brands can better use their data to get a unique understanding of consumers and what drives them in their decision making process. We took a deep dive into consumer appetite for purchasing electric vehicles, key brand challenges, barriers to purchase and how to overcome them to gain competitive advantage.
Click on the link below to download the brochure or get in touch with us to see how we can help your brand better understand your customers
Our brochure explores:
- The history of electric vehicles and their evolution.
- The projected global appetite for electric vehicles.
- The purchase considerations for an electric vehicle.
- The main barriers to purchasing an electric vehicle and how brands can overcome them.
- How automotive brands can gain a competitive advantage in the market.
- How to target the right customers and prospects to grow sales.
- How brands can use their data to create actionable insights.
- How do the top automotive brands rank in the Electric Vehicles market based on consumer perception?