ENRICH YOUR CUSTOMERS
Starcount works with world-leading brands to use data to better understand their customers retain existing, re-engage lapsed and acquire new.
Most brands struggle with 3 key challenges:
01
BUILDING EMOTIONAL CONNECTION
You know what a customer bought from you, but not why they buy from your brand or their competitors.
02
GETTING BEYOND 1ST PARTY DATA
You know a lot about a small percentage of loyal, frequent customers but little or less about the infrequent majority who have bought once or twice.
03
KEEPING YOUR FINGER ON THE PULSE
You are facing intense competition for share of wallet and battling for attention whilst consumer mindsets & habits are changing faster than ever.
Our clients know that customers are not all the same and you cannot communicate to them in the same way and expect to win. Ultimately, a personalised customer strategy is the key to relevance, retention and growth. And it’s vital to keep insights on customers up-to-date in today’s fast-paced environment.
HOW IT WORKS
At Starcount, we have a rich dynamic consumer dataset that shows why people buy; whether their health, sustainability, technology, their family, style or saving money.
It’s built from blending UK behavioural data across millions of signals and powered by AI and large behavioural models to uncover mindset segments to show people’s interests, motivations and lifestyles. We uncover this mindset segments from a blend of online behaviours on interests and intent with banking spend data to show where customers spend their time and money.
By matching a brand’s 1st party customer data with our rich Starcount behavioural datasets to show you what your customers care about, their share of wallet and, most importantly, reveal why they choose to shop with you.
We return your data enriched with a mindset segment so for every customer you understand their drivers for engaging with your brand and what will motivate them to stay loyal with you. From here, you can personalise your marketing to retain existing customers, re-engage lapsed customers and target and find best new lookalike customers from across the market.
Use Cases
CLIENTS
