Customer centricity and the future of banking

The banking industry is facing its biggest shake-up in two hundred years. Numerous factors such as an increase in regulatory scrutiny, the deregulation of traditional structures, the explosion of FinTech companies, and market volatility are causing significant disruption across the financial landscape.

Starcount’s Chief Data Scientist elaborates on how banks should respond to customers’ changing expectations and prioritise their needs, building engagement and loyalty with a customer-centric approach.

This whitepaper explores:

• What does disruption look like?
• Where are banks currently headed?
• How do banks achieve customer-centricity?
• What are the steps banks should follow to help them prepare for change?