OUR DATA
OUR CUSTOMER VIEW
We are a future proofed dataset that gives a behavioural understanding of millions of consumers in a privacy-first enrichment and targeting solution.
Our data set brings together data sources from reputable suppliers, licensed with correct permissions and privacy consents to reveal the WHY behind brand choices and purchasing decisions.
WHY
What you love and care about
WHAT
What you spend your money on
WHO
Who you are and your lifestyle
WHERE
Where you live and what’s nearby
WHEN
When you are in market
250+
INTEREST VARIABLES
Derived from online search behaviours, we reveal audiences interests across fitness, health, sustainability, causes, food, fashion, luxury, travel, sports, entertainment, automotive, business and finance.
100+
MINDSET SEGMENTS
We combine behavioural signals to reveal the emotional drivers of purchasing behaviour – whether House Proud, Family Driven, Style Conscious, Environmentally conscious, Foodies, Tech Adopters etc.
60+
SPEND CATEGORIES
From banking spend behaviours for millions of UK consumers, we show what categories customers shop in and where they spend their money and time.
2500+
MERCHANTS
From banking spend behaviours for millions of UK consumers, we reveal where customers shop to a retailer and merchant level to calculate spend affinity, basket size, frequency, spend over time etc. E.g. those who spend at Deliveroo, TikTok Shop, Amazon Prime, Tesco etc.
50+
DEMOGRAPHIC VARIABLES
Across lifestage, age, affluence, household composition, etc.
30+
CAUSES
To show the charities and organisations people care about most.