The data economy continues to grow at an alarming rate. Every two days, organisations across the globe generate 5 exabytes of information: that’s the equivalent of all the words ever spoken by human beings since the beginning of time. As consumers, we’re all regular contributors to this booming data economy. According to recent calculations, Google now processes over 40,000 search queries every second, we touch our phones an average of 2,600 times a day and, in 2017, Netflix subscribers across the world watched 140 million hours of programming a day.
From Amazon to AirBnB, the most successful modern companies are agile and bold, driving industry transformation with their focus on customer experience and willingness to adjust their strategies based on data-driven insights.
However, when it comes to data, the real value doesn’t lie in volume; rather, it’s in the ability to find the nuggets of insight that reveal the true picture of business performance and to act on these to generate transformational growth.