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Unravelling the urban myths of the pensions industry

Starcount has delved into the state of the UK pensions industry, investigating how the market has stagnated in the last few decades and examining how disruption is causing many providers to reassess how they communicate with their customers. This whitepaper analyses how consumers are looking to interact in this space and provides key recommendations for transforming your business into an enterprise that prioritises customers’ motivations and life stages.

Chief Data Scientist, Clive Humby explains the challenges from both sides (customers and providers) in more detail. In this whitepaper you will learn:

  • The state of UK pensions
  • Dealing with IFA’s
  • Starcount’s key steps and solutions
  • How to communicate with customers

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