Starcount will partner with major health food giant, Holland & Barrett, as part of the retailer’s three-year transformation plans. The partnership will help Holland & Barrett to enhance customer understanding as part of its drive to continuously improve its value proposition and best serve evolving customer needs.
As part of the transformation, Starcount will be generating data led insights, enhancing offer and content personalisation through the ‘Rewards for Life’ membership programme.
Rewards for Life, which currently has over 7 million active members in the UK, is a key tool for customer insight and engagement and is central to helping Holland & Barrett ensure it is faster, more commercial and acutely focused on customers.
Edwina Dunn, CEO, Starcount, said: ‘“We are delighted to be working with Holland & Barrett and partnering with them to help improve the customer experience, across both the physical retail estate and all digital channels. We have identified a number of opportunities to help Holland & Barrett improve its product range, price and promotion strategy and personalised customer communications and are very excited to be part of Holland & Barrett’s transformation. Starcount’s expertise is the science of purchase and intent, understanding the drivers behind Holland & Barrett’s customer purchases to help deliver growth and profitability, ensuring an unrivalled customer experience.”
Peter Aldis, CEO, Holland & Barrett, said: “I am delighted to be welcoming Starcount as a strategic partner of Holland & Barrett and am really excited about the opportunities that lie ahead as we look to enhance and accelerate our customer focused capabilities. Starcount has highlighted significant incremental opportunities for the business from taking a more data and customer driven approach, and we look forward to working together to activate these.”