Media outlets report on Starcount’s new transformative partnership with Holland & Barrett

Starcount has received a flurry of positive media coverage in recent weeks, as the company continues to win new business, recognised for its expertise in the science of purchase and intent.

On May 9th, it was announced that Starcount will be partnering with major health food giant, Holland & Barrett, as part of the retailer’s three-year transformation plans. The partnership will help Holland & Barrett to enhance customer understanding as part of its drive to continuously improve its value proposition and best serve evolving customer needs.

After the announcement was made public, both by Starcount and Holland & Barrett, a number of news outlets across retail and data reported on the story.

Retail Technology Innovation Hub reported on how ‘Starcount will be generating data led insights, enhancing offer and content personalisation through the Rewards for Life membership programme’.

Meanwhile Retail Systems stated that the partnership would ‘help the health and wellbeing retailer to better understand customers as part of a drive to continuously improve its value proposition’, while Essential Retail described the role Starcount will play in Holland & Barrett’s ‘three-year transformation programme.’

Finally, DataIQ reported on how Holland & Barrett ‘is planning a major push into marketing analytics with the appointment of specialist Starcount to take a lead role in its transformation plan.’

Additionally Retail Week released an article looking at three women who changed retail, including Starcount’s CEO, Edwina Dunn. The article tells the story of how Edwina, along with her husband and co-founder of their company dunnhumby, revolutionised the meaning of transactional data by pioneering the Tesco Clubcard loyalty scheme.

You can read the full article here.

There are a host of exciting forthcoming announcements from Starcount in the next few months as we build our business at pace and scale, help our clients navigate and map their customers, predicting purchase behaviour as experts in the science of purchase and intent.


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