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Insights

Leading high street bank onboarding SMEs

Starcount delivered and embedded a new way of mining data to understand the SME Market on behalf of a leading high street bank.

Challenge

The commercial banking arm of this leading High Street Bank wanted a better way of identifying and onboarding Small and Medium Sized Enterprises (SMEs.)

Approach

Starcount mined the bank’s business data, third party data and Starcount Observatory data to better understand the SME market, their needs and wants.

Additional metrics were created that could enrich basic business data and embed the insights across the wider business.

Results

Starcount were able to establish a new approach to onboarding new SMEs. We delivered a lean, scalable and efficient solution that has driven step change across their systems, data and processes.

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