Finding relevant brand partners and sponsors using fan insights

Overview:

The world’s largest combat esports organisation wanted to identify new brand partnerships and sponsorships for their next event. They wanted to partner with brands that resonated with their customers and offered a key opportunity for the brand to tap into a highly engaged audience. Using starcount data they were able to increase commercial revenue by 10x in comparison to the year before.

The Challenge:

Identifying new brand partnerships and sponsorships that aligned with the vision of the organisation and their customer and fan base. 

Objectives and Approach:

Starcount were able to identify the organisation’s fans and prospects. By segmenting these audiences Starcount uncovered relevant brand and partner insights that resonated with different consumer groups. We were able to highlight the differences between in-person event attendees, the online streamer audience and traditional console gamers. This provided unique insights which showed the value of the event audience and the type of audience and benefits brands would reach through sponsorship. 

Starcounts data presented key brands within food, sporting apparel and technology that presented the best partnership opportunities 

Results:

• This resulted in a 10x increase in commercial revenue from partners vs previous year using a fan data led approach to partner and sponsor conversations.