Starcount CEO Edwina Dunn OBE delivers a speech entitled “Knowing your customers; easy to say and so hard to do!” at The IRI International Growth Summit 2019 “Powering the Path Forward”
Starcount CEO Edwina Dunn OBE talks at the IRI Growth Summit 2019. Innovation, empowered by technology has been the foundation of Edwina’s data journey with the aim of helping businesses to know their customers better than anyone else. In this talk, Edwina discusses how the old world has changed with the new digital and social world and there are two new over-whelming factors that will define our future:
1. Who owns the most data (Amazon, Facebook, Google)?
2. Just because you can, doesn’t mean you should (Ethics).
Edwina explains how the challenges of today are all about learning new ways of combining data inside and beyond the walls of organisations – not just market research – but big, powerful, always-on open-source data. It is those who adopt these first and make the most of them that will be the winners.