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Insights

Asset Management Firm

We grew brand awareness for an asset management firm by driving traffic to their owned media.

Challenge

Many banks struggle to identify their affluent prospects and to drive acquisition by directing them towards relevant content on their owned media.

Approach

Using bespoke segmentation of affluent customers, we worked with the client to create customised messaging for digital activation.

Result

We grew brand awareness for an asset management firm by driving traffic to their owned media.

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