Industry Case Study: Brand Choice and Loyalty – The lifestyle of customers and what drives brand choice and loyalty

Industry Challenge:

Traditionally, customer data is focused on transactions, and behaviours within your brand but fails to reveal what customers truly love and care about – the reasons WHY they choose to shop with your brand. 

Whether points, money-off or rewards, loyalty is the key success factor to many businesses. 20% of customers often make up 80% of the revenue. 

So how do we deepen our understanding of our current customers and use this to convert more infrequent customers to become loyal? And how do we continue to reward our loyal customers with the right products, services, offers and rewards?

Starcount Solution:

• Social Media Customer Enrichment: By matching your brands customer data to Starcount’s social data, we can reveal WHY customers choose to shop your brand and turn these mindsets into a segmentation which reflects both their lifestyles and their purchasing behaviours
• Spending behaviours: Starcount’s credit card and open banking data adds a new dimension to understand your customers, we can identify where else they shop and their spend behaviours within your category and other competitors. Combining this with social data provides actionable insights to help you capture share of wallet from you customers and grow loyalty
• Channel activation: The ability to append your customers with additional 3rd party data goes beyond simple insight. The Starcount data can be used for activation across CRM, social, OOH and other channels so you will be reaching the right customers using the right message 

Identifying the mindsets and lifestyles of your customers and potential customers, leads to improved personalisation techniques which are guaranteed to improve customer experience and increase your chances of being brand of choice. 

Popular Activation Channels for this industry (including but not limited to): 

Digital, CRM, Paid Social