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Insights

Youth Fashion Brand

Starcount generated 4× more revenue versus the retailer’s standard email response.

Challenge

Any business with registered customer data faces the challenge of communicating with their customers in an engaging, relevant and personalised way. The retailer holds significant data about their customers, but were sending them all the same messaging. They looked to Starcount to boost their campaigns by helping them improve their customer understanding through personalisation and customisation.

Approach

We segmented our client’s customers and created targeted, personalised campaigns for each segment.

Result

Starcount generated 4× more revenue versus the retailer’s standard email response.

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