Starcount has delved into the state of the UK pensions industry, investigating how the market has stagnated in the last few decades and examining how disruption is causing many providers to reassess how they communicate with their customers. This whitepaper analyses how consumers are looking to interact in this space and provides key recommendations for transforming your business into an enterprise that prioritises customers’ motivations and life stages.
Face disruption head on
The banking industry is facing its biggest shakeup in two hundred years and the pensions sector is at the centre of the storm. The UK’s impending exit from the EU is already causing substantial ripples and, while the final consequences are still unknown, disruption on this scale is bound to impact on the finances of those saving for retirement. With changing governments, laws and financial structures, both consumers and pension providers are in times of great uncertainty.