The Many Faces of Luxury

In this whitepaper you will discover the passions, mindsets and motivations behind Londoners’ spending habits. In a city such as London, where individuals are spoilt for choice in spending their disposable income, it’s crucial to gain the upper hand. Starcount has used pioneering data science and transaction data to understand 2 million people, each of whom have spent between £300-£500 on luxuries across the last two years.

Get to know who your customers really are…

Laura is a twenty-five-year-old woman living with friends in a flat in North London. She works in a stable job as a marketing executive and has few outgoings beyond paying rent and bills, so she has a solid amount of monthly disposable income. Passionate about music and art, Laura regularly buys tickets to gigs and attends gallery openings and exhibitions. Laura loves to shop and buys five or six items a month from high-street stores and online retailers. Her ultimate luxury is a day spent browsing Selfridges and Liberty London, and she’s saving up for a designer handbag.


7 Steps to Data Transformation

Data transformation demands clearly pronounced goals, strong engagement strategies and a willingness to move quickly and risk failure. These require solid, visionary leadership in order to inspire buy-in across an organisation. This Whitepaper, authored by data pioneer Edwina Dunn details the 7 success factors needed for data transformation.

Read More

Leading high street bank onboarding SMEs

Starcount mined a High Street bank’s business data, third party data and Starcount Observatory data to better understand the SME market, their needs and wants.

Read More

Unravelling the urban myths of the pensions industry

Starcount has delved into the state of the UK pensions industry, examining how disruption in the space is causing many providers to reassess how they communicate with their customers.

Read More

Retirement & Investments business

Starcount created actionable insight and a data-focused strategy for a leading retirement & investment business, developing a deep understanding of their customers and collating data to identify significant savings in their business.

Read More

The key to understanding emotional loyalty

This Whitepaper examines our revolutionary new approach to data science using emotional analytics, revealing how peoples' passions predict purchase.

Read More

Your Life: A revolution in approaching education

Starcount worked with community interest company Your Life to create deep insight into how schools are performing based on how highly they perform in STEM subjects.

Read More

Boosting test drives by personalising communication

Starcount worked with this automotive brand to maximise engagement and increase sales of their new model.

Read More

Customer centricity and the future of banking

Starcount has delved into the future of the banking industry, looking at how different forms of disruption, such as the Open Banking Initiative, will affect the industry.

Read More