The Many Faces of Luxury

In this whitepaper you will discover the passions, mindsets and motivations behind Londoners’ spending habits. In a city such as London, where individuals are spoilt for choice in spending their disposable income, it’s crucial to gain the upper hand. Starcount has used pioneering data science and transaction data to understand 2 million people, each of whom have spent between £300-£500 on luxuries across the last two years.

Get to know who your customers really are…

Laura is a twenty-five-year-old woman living with friends in a flat in North London. She works in a stable job as a marketing executive and has few outgoings beyond paying rent and bills, so she has a solid amount of monthly disposable income. Passionate about music and art, Laura regularly buys tickets to gigs and attends gallery openings and exhibitions. Laura loves to shop and buys five or six items a month from high-street stores and online retailers. Her ultimate luxury is a day spent browsing Selfridges and Liberty London, and she’s saving up for a designer handbag.

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