This whitepaper examines our revolutionary approach to customer science, using emotional analytics to reveal how peoples’ passions predict purchase. You will discover pioneering new methods of understanding individuals through data analysis and how to trigger purchase behaviour in a multi-channel world of shifting loyalties. By identifying consumers through their drivers, passions, mindsets and motivations, brands can remain relevant by becoming truly customer centric, using Starcount’s ‘science of purchase of intent’.
The Big Data revolution is here.
Technological innovation is happening at seven times the rate it once did, bringing with it a ceaseless flood of data about who we are, where we live, and what we do, buy and love. 2.5 quintillion bytes of data are generated every day – a number that is steadily increasing. 90% of the world’s big data has been created in the last two years. Today, businesses and organisations across society rely on data to stay relevant and fuel growth. Yet, the vast majority of businesses struggle to truly understand and capitalise on the sheer volume of information at their disposal.