The Many Faces of Entertainment

Using pioneering data science, Starcount has delved into the specific passions that lie behind audience viewing habits. By analysing how these passions cluster together into different mindsets, we have gained a granular, robust and truly data-driven insight into the diverse entertainment market and how different UK consumers are spending their time and money within it.

Sit down. Tune in.

Claire. 23.

Claire’s alarm goes off on her smartphone at 7am and, after switching it off, she scrolls through Twitter, Instagram and the BBC News app. Before getting ready for the day, she logs into a catch-up service on her tablet and, while she dresses, she keeps one eye on a new three-part thriller that was aired the previous evening. During the working day, Claire occasionally checks her Facebook and Twitter timelines, and pauses to watch a viral clip from an American late-night talk show, sharing it with a colleague. At home that evening, Claire brings her tablet into the kitchen with her, flicking back and forth between a recipe and her favourite vlogger’s new YouTube beauty tutorial while she cooks dinner. She usually eats in front of the TV and is keen to watch the latest episode of Game of Thrones but has promised to save it to watch with her housemate, who is working late.


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