The Many Faces of Entertainment

Using pioneering data science, Starcount has delved into the specific passions that lie behind audience viewing habits. By analysing how these passions cluster together into different mindsets, we have gained a granular, robust and truly data-driven insight into the diverse entertainment market and how different UK consumers spend their time and money within it.

In this whitepaper you will learn about:

• The many faces of entertainment study
• Mindset wordclouds: Customers self-describe
• Get to know your customers: Who are the mindsets?
• Changing passions, mindsets and motivations: the effect on brand loyalty
• Tracking changing customer loyalty: How can your brand become a market
  leader?
• How to stay on top of trends
• Starcount’s recommendations and solutions