Using pioneering data science, Starcount has delved into the specific passions that lie behind audience viewing habits. By analysing how these passions cluster together into different mindsets, we have gained a granular, robust and truly data-driven insight into the diverse entertainment market and how different UK consumers spend their time and money within it.
In this whitepaper you will learn about:
- The many faces of entertainment study
- Mindset wordclouds: Customers self-describe
- Get to know your customers: Who are the mindsets?
- Changing passions, mindsets and motivations: the effect on brand loyalty
- Tracking changing customer loyalty: How can your brand become a market
- How to stay on top of trends
- Starcount’s recommendations and solutions