In this whitepaper you will discover the mindsets, motivations and triggers of nearly 5 million consumers in the fashion, beauty and wellness markets. Using pioneering data science, Starcount will show you how looking and feeling good is no longer related to age, wealth or siloed verticals. Presenting six unique customer profiles we reveal how and why different individuals interact with brands in this growing sector, and what it takes to create true brand loyalty by communicating relevantly with these consumer groups.
You know what they bought but do you know why they bought it?
Imagine a high street fashion brand is selling a pair of patterned leggings for £15. On the same day, three women each buy a pair of these leggings from the same retailer. How different can they really be?
Ellen is 30 and lives with her husband and baby daughter. She is passionate about celebrity gossip and loves looking for affordable substitutes for the clothes and makeup modelled by famous icons. She has a tight budget but is happy to spend low amounts regularly in order to stay on trend. Ellen spotted the leggings in a ‘get the look’ feature in a women’s weekly magazine and immediately ordered them online. She is planning on wearing them to go for coffee with her local new mums group.