Look Good, Feel Good
Summary:
Starcount’s data scientists delved into the mindsets, motivations and triggers of nearly 5 million consumers in the fashion, beauty and wellness markets. Pioneering data science profiling reveals how and why different individuals interact with brands and what it takes to create true brand loyalty by communicating relevantly with these consumer groups.
In this whitepaper, you will discover:
- Why customers buy?
- Starcount’s “Look Good, Feel Good” study
- Mindset wordclouds: Customers self-describe
- Get to know your customers: Who are the mindsets?
- How the changing passions, mindsets and motivations effect on brand loyalty
- How can brands become market leaders?
- Starcount’s recommendations and solutions
