Look Good, Feel Good

In this whitepaper you will discover the mindsets, motivations and triggers of nearly 5 million consumers in the fashion, beauty and wellness markets. Using pioneering data science, Starcount will show you how looking and feeling good is no longer related to age, wealth or siloed verticals. Presenting six unique customer profiles we reveal how and why different individuals interact with brands in this growing sector, and what it takes to create true brand loyalty by communicating relevantly with these consumer groups.

You know what they bought but do you know why they bought it?

Imagine a high street fashion brand is selling a pair of patterned leggings for £15. On the same day, three women each buy a pair of these leggings from the same retailer. How different can they really be?

Ellen is 30 and lives with her husband and baby daughter. She is passionate about celebrity gossip and loves looking for affordable substitutes for the clothes and makeup modelled by famous icons. She has a tight budget but is happy to spend low amounts regularly in order to stay on trend. Ellen spotted the leggings in a ‘get the look’ feature in a women’s weekly magazine and immediately ordered them online. She is planning on wearing them to go for coffee with her local new mums group.


7 Steps to Data Transformation

Data transformation demands clearly pronounced goals, strong engagement strategies and a willingness to move quickly and risk failure. These require solid, visionary leadership in order to inspire buy-in across an organisation. This Whitepaper, authored by data pioneer Edwina Dunn details the 7 success factors needed for data transformation.

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Leading high street bank onboarding SMEs

Starcount mined a High Street bank’s business data, third party data and Starcount Observatory data to better understand the SME market, their needs and wants.

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Unravelling the urban myths of the pensions industry

Starcount has delved into the state of the UK pensions industry, examining how disruption in the space is causing many providers to reassess how they communicate with their customers.

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Retirement & Investments business

Starcount created actionable insight and a data-focused strategy for a leading retirement & investment business, developing a deep understanding of their customers and collating data to identify significant savings in their business.

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The key to understanding emotional loyalty

This Whitepaper examines our revolutionary new approach to data science using emotional analytics, revealing how peoples' passions predict purchase.

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Your Life: A revolution in approaching education

Starcount worked with community interest company Your Life to create deep insight into how schools are performing based on how highly they perform in STEM subjects.

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Boosting test drives by personalising communication

Starcount worked with this automotive brand to maximise engagement and increase sales of their new model.

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Customer centricity and the future of banking

Starcount has delved into the future of the banking industry, looking at how different forms of disruption, such as the Open Banking Initiative, will affect the industry.

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