In this White Paper, Starcount has delved into the passions, motivations and mindsets that lead consumers to purchase a car.
The Automotive industry is expected to change considerably in the coming years and manufacturers will need to clearly understand the voice of their customer if they are to stay on top of evolving consumer trends.
Chief Data Scientist Clive Humby explains this in more detail. In this whitepaper you will learn:
- The importance of capturing emotional loyalty through analysing mindsets
- How to effectively analyse and understand automotive buying mindsets and utilise available data sources
- How the changing consumer mindset is reshaping the automotive market
- How well is your brand speaking to particular mindsets?
- Cross-analysis – how well do WhatCar 2017 winners match up with Starcount mindsets?
- How to combine data sources for a complete customer view
- Starcount’s own recommendations and solutions for staying ahead in the automotive industry
Automotive Whitepaper Download (1 download)