Whitepapers

Our agenda-setting insight provides unprecedented insight into markets and trends, based on a data set of millions worldwide. From automotive to fashion to banking find out the key drivers and mindsets driving these industries.

7 Steps to Data Transformation

Data transformation demands clearly pronounced goals, strong engagement strategies and a willingness to move quickly and risk failure. These require solid, visionary leadership in order to inspire buy-in across an organisation. This Whitepaper, authored by data pioneer Edwina Dunn details the 7 success factors needed for data transformation.

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Unravelling the urban myths of the pensions industry

Starcount has delved into the state of the UK pensions industry, examining how disruption in the space is causing many providers to reassess how they communicate with their customers.

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The key to understanding emotional loyalty

This Whitepaper examines our revolutionary new approach to data science using emotional analytics, revealing how peoples' passions predict purchase.

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Customer centricity and the future of banking

Starcount has delved into the future of the banking industry, looking at how different forms of disruption, such as the Open Banking Initiative, will affect the industry.

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The Many Faces of Luxury

In this White Paper you will discover the passions, mindsets and motivations lying behind Londoners' spending habits.

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Look Good, Feel Good

In this White Paper you will discover the mindsets, motivations and triggers of nearly 5 million consumers in the fashion, beauty and wellness markets.

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The Many Faces of Entertainment

Using pioneering data science, Starcount has delved into the specific passions that lie behind audience viewing habits.

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Bringing the automotive customer into the boardroom

In this White Paper, Starcount has delved into the passions, motivations and mindsets that lead consumers to purchase a car.

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