‘We are in the era of math men and women’ says Edwina Dunn on ITV

‘The series “Mad Men” celebrates the burgeoning of the advertising industry. But we are now in the era of “math men and women”’, stated Starcount CEO Edwina Dunn.

She was referring to the growing importance of data in modern society, while appearing on ITV, alongside Martin Lewis in ’10 things your kids need to know’. The show presents a countdown of 10 issues that Lewis feels are central to young people understanding money matters and explores how they can future-proof their finances.

Dunn, who is also the founder of The Female Lead, chaired a government campaign that aimed to promote STEM (Science, Technology, Engineering and Mathematics) subjects as the jobs of the future.

The campaign, called Your Life, developed an app called Future Finder, which aims to replace the lack of awareness of available jobs with clarity around the vital importance and high value attached to STEM qualifications.

‘Underpinning most of the jobs of the future is some level of logic and numeracy’ – Edwina Dunn

‘I think it is data analysis’, said Lewis, whilst discussing with Dunn what he believes will be the most important careers in the future. ‘I think it’s the people who can crunch and analyse the enormous amounts of data that we are going to generate.’

Dunn agreed, adding that ‘You don’t have to be a genius at maths to be any good at it, you just need to have it in the mix, because underpinning most of the jobs of the future is some level of logic and numeracy’.

You can watch the full episode here, and find out more about the Future Finder app here.