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TV Production Company

We increased the audience retention of a long-standing, popular US TV show.

Challenge

The way we watch TV is changing. Long-running shows are struggling to stay fresh and relevant to audiences who are used to streaming services, on-demand entertainment and constant social engagement.

Approach

By profiling the show’s audience over time, we identified four key audience groups and helped our client to develop customer-centric strategies to retain their viewership.

Result

We increased the audience retention of a long-standing, popular US TV show.

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