Insights
Posted April 19th 2017
TV Production Company
We increased the audience retention of a long-standing, popular US TV show.
Challenge
The way we watch TV is changing. Long-running shows are struggling to stay fresh and relevant to audiences who are used to streaming services, on-demand entertainment and constant social engagement.
Approach
By profiling the show’s audience over time, we identified four key audience groups and helped our client to develop customer-centric strategies to retain their viewership.
Result
We increased the audience retention of a long-standing, popular US TV show.