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Insights

The key to understanding emotional loyalty

This whitepaper examines Starcount’s approach to customer science, using emotional analytics to reveal how peoples’ passions predict purchase.

You will discover pioneering new methods of understanding individuals through data analysis and how to trigger purchase behaviour in a multi-channel world of shifting loyalties.

By identifying consumers through their drivers, passions, mindsets and motivations, brands can remain relevant by becoming truly customer-centric, using Starcount’s ‘science of purchase of intent’.

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