Starcount regularly publishes cutting edge research into a range of different industries, using insights developed from our Observatory platform and other analysis. The Observatory analyses emotional data, allowing companies to enrich their own customer data and develop a greater understanding of the passions, motivations and mindsets of their customers.
These insights into different industries in the UK have been published in a range of whitepapers, all of which are available to download through our website.
This whitepaper examines our revolutionary approach to customer science, using emotional analytics to reveal how peoples’ passions predict purchase. You will discover pioneering new methods of understanding individuals through data analysis and how to trigger purchase behaviour in a multi-channel world of shifting loyalties.
Using pioneering data science, Starcount has delved into the specific passions that lie behind audience viewing habits. By analysing how these passions cluster together into different mindsets, we have gained a granular, robust and truly data-driven insight into the diverse entertainment market.
In this whitepaper you will discover the mindsets, motivations and triggers of nearly 5 million consumers in the fashion, beauty and wellness markets. Starcount will show you how looking and feeling good is no longer related to age, wealth or siloed verticals.
Starcount has delved into the passions, motivations and mindsets that lead consumers to purchase a car. Using pioneering data science, we have identified six unique mindsets characterising more than one million consumers in the automotive space. By tracking these shifting mindsets, we can understand how, when and why consumers have entered the automotive space and the triggers that cause them to purchase.
Discover the passions, mindsets and motivations behind Londoners’ spending habits with this unique research. In a city such as London, where individuals are spoilt for choice in spending their disposable income, it’s crucial to gain the upper hand. Starcount has used pioneering data science and transaction data to understand 2 million people, each of whom have spent between £300-£500 on luxuries across the last two years.
Starcount has delved into the future of the banking industry, looking at the potential impact of different forms of disruption, such as Open Banking. This whitepaper sets out how banks should respond to customers’ changing expectations and prioritise their needs, building engagement and loyalty with a customer-centric approach.
This whitepaper looks at the UK pensions industry, investigating how the market has stagnated in the last few decades and examining how disruption is causing many providers to reassess how they communicate with their customers.