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Insights

Starcount’s Whitepapers, now available to download

Starcount regularly publishes cutting edge research into a range of different industries, using insights developed from our Observatory platform and other analysis. The Observatory analyses emotional data, allowing companies to enrich their own customer data and develop a greater understanding of the passions, motivations and mindsets of their customers.

These insights into different industries in the UK have been published in a range of whitepapers, all of which are available to download through our website.

The key to understanding emotional loyalty

This whitepaper examines our revolutionary approach to customer science, using emotional analytics to reveal how peoples’ passions predict purchase. You will discover pioneering new methods of understanding individuals through data analysis and how to trigger purchase behaviour in a multi-channel world of shifting loyalties.

The Many Faces of Entertainment

Using pioneering data science, Starcount has delved into the specific passions that lie behind audience viewing habits. By analysing how these passions cluster together into different mindsets, we have gained a granular, robust and truly data-driven insight into the diverse entertainment market.

Look Good, Feel Good

In this whitepaper you will discover the mindsets, motivations and triggers of nearly 5 million consumers in the fashion, beauty and wellness markets. Starcount will show you how looking and feeling good is no longer related to age, wealth or siloed verticals.

Bringing the automotive customer into the boardroom

Starcount has delved into the passions, motivations and mindsets that lead consumers to purchase a car. Using pioneering data science, we have identified six unique mindsets characterising more than one million consumers in the automotive space. By tracking these shifting mindsets, we can understand how, when and why consumers have entered the automotive space and the triggers that cause them to purchase.

The Many Faces of Luxury

Discover the passions, mindsets and motivations behind Londoners’ spending habits with this unique research. In a city such as London, where individuals are spoilt for choice in spending their disposable income, it’s crucial to gain the upper hand. Starcount has used pioneering data science and transaction data to understand 2 million people, each of whom have spent between £300-£500 on luxuries across the last two years.

Customer centricity and the future of banking

Starcount has delved into the future of the banking industry, looking at the potential impact of different forms of disruption, such as Open Banking. This whitepaper sets out how banks should respond to customers’ changing expectations and prioritise their needs, building engagement and loyalty with a customer-centric approach.

Unravelling the urban myths of the pensions industry

This whitepaper looks at the UK pensions industry, investigating how the market has stagnated in the last few decades and examining how disruption is causing many providers to reassess how they communicate with their customers.

If you would like to know more about how our pioneering Observatory platform works, or to hear about our other products and services, you can download the Whitepapers  or email team@starcount.com.

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