Predict future buying behaviour
What is Starcount Audiences?
Starcount Audiences is a platform that allows brands to identify the trending passions of their customers and map them across the UK. Harnessing Starcount’s pioneering passion graph, it allows you to instantly create multiple consumer audiences to power omnichannel marketing and hyper-relevant customer engagement.The data behind Audiences
How does Audiences work for you?
Acquire new audiences
Build lookalike audiences and export these for targeting across a variety of channels, including digital, social, out-of-home, direct mail and more.
Get to know your customers
Enrich your CRM activity with an unprecedented understanding of your customers’ passions. Use this insight to drive customer retention strategies and relevant communications.
Generate local insight
Use a granular view of your audience’s passions to optimise location decision-making, including store planning, store experience, merchandising, events and more.
Why use Audiences?
Receive detailed insight to an unprecedented level of precision.
Keep up with your customers’ changing passions and lifestyles, all of which are updated monthly.
Activate powerful insight across multiple channels.
Develop a deep and diverse understanding of consumer passions at a local level.
Instantly create multiple audiences.
Upload large volumes of customer data with speed.
In a GDPR world, the Audiences platform respects consumer anonymity.