Here is a list of all the news and hot topics the Starcount team has been talking about this week. We hope you enjoy the bank holiday weekend…
Legacy media giants like Disney and Comcast stand to lose billions by pulling their shows from Netflix and other services
NBCUniversal is preparing to launch its own streaming-video service in 2020. Other legacy media giants launching streaming services, like Disney and WarnerMedia, have similar intentions. Will the benefits of owning their own streaming service outweigh the problems? These companies could have to forgo part of their vast content licensing revenue if they shift more of their content to in-house streaming services.
Let’s not forget that later this year a new player will enter the already crowded streaming market; Apple and it’s forthcoming Apple TV+ streaming service will feature original content from big names including Oprah Winfrey and Steven Spielberg. It plans to spend $2 billion on programming. These are strong indicators of how costly the streaming wars will become with various studios, tech companies, and conglomerates locked in a battle for customers attention.
Uber’s London data grab hints at a future subscription service
The ridesharing app has piggybacked on TfL’s open data – which means difficulties for Citymapper. Uber essentially wants to become a one-stop-shop for city travel, evolving into a direct competitor for journey planning apps. Uber, says that the data integration is to help reduce car ownership, improve access to all transportation and to tackle air pollution but what will it mean for the future of urban transportation?
Instagram is making influencer posts shoppable
Instagram is currently in a testing phase to allow influencers to use the app to tag and sell products directly on the grid. Until now, only Instagram pages owned by brands have been able to link out to specific products using ‘shoppable’ posts. Now, advertisers will be able to enlist high-profile creators to sell to Instagram’s some 1 billion users on their behalf. Due to these updates, fashion and cosmetics brands, in particular, have been giving Instagram a higher place on their media plans.
The ethics of algorithms and the risks of getting it wrong
Artificial intelligence and algorithms are being given responsibility for making decisions that impact our lives more than ever before. Marketers need to be aware of the potential harm it can cause to both customers and brands. Good business ethics are no longer a nice-to-have, they are a necessity to pave the way for a fair future where society can thrive. This article explains the potential pitfalls of superintelligent machines.