Something for the weekend

Here is a list of all the news and hot topics the Starcount team has been talking about this week. We hope you enjoy the bank holiday weekend…

Legacy media giants like Disney and Comcast stand to lose billions by pulling their shows from Netflix and other services

NBCUniversal is preparing to launch its own streaming-video service in 2020. Other legacy media giants launching streaming services, like Disney and WarnerMedia, have similar intentions. Will the benefits of owning their own streaming service outweigh the problems? These companies could have to forgo part of their vast content licensing revenue if they shift more of their content to in-house streaming services.

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Let’s not forget that later this year a new player will enter the already crowded streaming market; Apple and it’s forthcoming Apple TV+ streaming service will feature original content from big names including Oprah Winfrey and Steven Spielberg. It plans to spend $2 billion on programming. These are strong indicators of how costly the streaming wars will become with various studios, tech companies, and conglomerates locked in a battle for customers attention.

Uber’s London data grab hints at a future subscription service

The ridesharing app has piggybacked on TfL’s open data – which means difficulties for Citymapper. Uber essentially wants to become a one-stop-shop for city travel, evolving into a direct competitor for journey planning apps. Uber, says that the data integration is to help reduce car ownership, improve access to all transportation and to tackle air pollution but what will it mean for the future of urban transportation?

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Instagram is making influencer posts shoppable

Instagram is currently in a testing phase to allow influencers to use the app to tag and sell products directly on the grid. Until now, only Instagram pages owned by brands have been able to link out to specific products using ‘shoppable’ posts. Now, advertisers will be able to enlist high-profile creators to sell to Instagram’s some 1 billion users on their behalf. Due to these updates, fashion and cosmetics brands, in particular, have been giving Instagram a higher place on their media plans.

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The ethics of algorithms and the risks of getting it wrong

Artificial intelligence and algorithms are being given responsibility for making decisions that impact our lives more than ever before. Marketers need to be aware of the potential harm it can cause to both customers and brands. Good business ethics are no longer a nice-to-have, they are a necessity to pave the way for a fair future where society can thrive. This article explains the potential pitfalls of superintelligent machines.

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Leading high street bank onboarding SMEs

Starcount mined a High Street bank’s business data, third party data and Starcount Observatory data to better understand the SME market, their needs and wants.

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7 Steps to Data Transformation

Data transformation demands clearly pronounced goals, strong engagement strategies and a willingness to move quickly and risk failure. These require solid, visionary leadership in order to inspire buy-in across an organisation. This Whitepaper, authored by data pioneer Edwina Dunn details the 7 success factors needed for data transformation.

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Unravelling the urban myths of the pensions industry

Starcount has delved into the state of the UK pensions industry, examining how disruption in the space is causing many providers to reassess how they communicate with their customers.

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Retirement & Investments business

Starcount created actionable insight and a data-focused strategy for a leading retirement & investment business, developing a deep understanding of their customers and collating data to identify significant savings in their business.

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Your Life: A revolution in approaching education

Starcount worked with community interest company Your Life to create deep insight into how schools are performing based on how highly they perform in STEM subjects.

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The key to understanding emotional loyalty

This Whitepaper examines our revolutionary new approach to data science using emotional analytics, revealing how peoples' passions predict purchase.

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Customer centricity and the future of banking

Starcount has delved into the future of the banking industry, looking at how different forms of disruption, such as the Open Banking Initiative, will affect the industry.

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Boosting test drives by personalising communication

Starcount worked with this automotive brand to maximise engagement and increase sales of their new model.

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Plan UK: The evolution of fundraising

Starcount worked with children’s charity Plan UK, to develop a publicity and targeting strategy aimed at identifying potential donors and recommending brand partnerships.

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