Something for the weekend

Here is a list of all the news and hot topics the Starcount team has been talking about this week. We hope you enjoy…

Reebok denies report that Beyoncé criticized it for lacking diversity

Several brands have come under fire in recent years for products and campaigns that are culturally tone-deaf. Experts say that many of the problems stem from a lack of diverse representation in terms of culture, ethnicity, age and geography, at the marketing and design table. A recent example is this week’s news that Beyonce allegedly declined to work with Reebok, mainly because the project team did not reflect her background.

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Earth Day: brands and organizations making a difference

22nd of April is a day reserved for the attention of Mother Earth. It is increasingly common for brands to align with positive and sustainable movements as a catalyst to promote their efforts. Consumers care about how brands address environmental and social issues, so brands that get it right can reap the benefits. Here is a list of Earth Day campaigns that have done just that.

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We can see more and more activism among consumers who are really concerned about what they put into a landfill and how the brands they follow behave. Attachment to physical goods is also changing with consumers giving less sentimental value to products, especially in the retail industry.

In one of our recent blogs we took a look into Ethical Fashion and how today’s consumers will choose to adjust spending behaviour according to their social and cultural beliefs. This is an opportunity for the resale market which has grown exponentially in recent years as consumers look to consistently reinvigorate their wardrobes but without the carbon footprint.

The news rules of segmentation: Demographics in decline and rethinking tired stereotypes

Marketers are moving away from demographic segmentation in favour of behaviour, life stage and attitude, but many are still failing to effectively reach the over-50s market. Too many brands seem to treat anyone past the half-century mark in exactly the same way, no matter if they are an active 50-year-old who runs their own business, or an 85-year-old who is retired. This podcast explores the new levels of detail now available to marketers in their quest to better understand age groups.

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The Slow Death Of Creativity In The Context Of Unseasoned Talent And Data Algorithms

Millennials are the most attractive target for marketers with companies spending five times as much trying to reach them. The clients of advertising companies are being made to believe that the people who write the ads directed to Millennials must be Millennials as well. However, the downside of this approach is that the industry is too quick to devalue experience.

The issue is not in and of itself Ageism, but is, instead, an outgrowing of today’s agency economics.

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Latest

Leading high street bank onboarding SMEs

Starcount mined a High Street bank’s business data, third party data and Starcount Observatory data to better understand the SME market, their needs and wants.

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7 Steps to Data Transformation

Data transformation demands clearly pronounced goals, strong engagement strategies and a willingness to move quickly and risk failure. These require solid, visionary leadership in order to inspire buy-in across an organisation. This Whitepaper, authored by data pioneer Edwina Dunn details the 7 success factors needed for data transformation.

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Unravelling the urban myths of the pensions industry

Starcount has delved into the state of the UK pensions industry, examining how disruption in the space is causing many providers to reassess how they communicate with their customers.

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Retirement & Investments business

Starcount created actionable insight and a data-focused strategy for a leading retirement & investment business, developing a deep understanding of their customers and collating data to identify significant savings in their business.

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Your Life: A revolution in approaching education

Starcount worked with community interest company Your Life to create deep insight into how schools are performing based on how highly they perform in STEM subjects.

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The key to understanding emotional loyalty

This Whitepaper examines our revolutionary new approach to data science using emotional analytics, revealing how peoples' passions predict purchase.

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Customer centricity and the future of banking

Starcount has delved into the future of the banking industry, looking at how different forms of disruption, such as the Open Banking Initiative, will affect the industry.

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Boosting test drives by personalising communication

Starcount worked with this automotive brand to maximise engagement and increase sales of their new model.

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Plan UK: The evolution of fundraising

Starcount worked with children’s charity Plan UK, to develop a publicity and targeting strategy aimed at identifying potential donors and recommending brand partnerships.

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