Something for the weekend

It’s the bank holiday weekend and to celebrate, here is a list of what the Starcounters have been talking about in the news.

Artificial intelligence diversity crises

According to the AI Now Institute, the industry is “too white” and “too male”. Reports found that 80% of AI professors were men, just 15% of AI research staff at Facebook and 10% at Google are women. This is a problem in the AI industry where potentially biased technology can disproportionately affect historically marginalised groups.

According to Starcount Chief Product Officer Rowena Humby, this issue stems back to school. “The more we can profile and celebrate women and minorities in the industry – and the academic background they came from, the more likely we will fix this self-perpetuating issue.” 

Read more…

Are age demographic terms like ‘Millennial’ useful for marketers?

According to Marketing Week, studies show that just 7% of marketers believe they are effective means of segmentation with senior marketers describing the labels as “overly broad” and “stereotyping”.

It seems that marketers are looking for more specific behavioural differences to distinguish group characteristics.

Read more…

How automotive is navigating a transforming landscape?

The automotive industry is changing so drastically that some have gone as for as to describe the disruption as “complete dislocation”. Brand positioning is no longer a ‘static endeavour’ and being seen as innovative is crucial for success.

Automotive consumers are moving away from emotional desires towards rational needs. In this way, the customer is put at the centre of decisions, not the technology.

Read more…

Our Chief Data Scientist Clive Humby has further light to shed on consumer trends in the automotive industry here is a link to our white paper, please have a look through.

Tesla problems continue with staff layoffs and dealership closures, but what does this suggest about the future of the automotive industry?

Tesla announced a step towards online-only car sales before back-tracking to explain that it is only a longer-term vision. Whilst it appeared a drastic step it’s simply a move towards taking car buying to a more customer-centric activity.

Out of town, independently run dealerships often appear as a disconnect between the customer and the brand. In today’s digital and customer first world, car manufacturers need to engage with customers differently and offer new customer propositions, such as Tesla have proposed, to win in the long run.

Read more…

Feel free to check out our automotive blog post which will help to explain the technological developments within the industry and opportunities for dealerships.

Happy Easter!

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Unravelling the urban myths of the pensions industry

Starcount has delved into the state of the UK pensions industry, examining how disruption in the space is causing many providers to reassess how they communicate with their customers.

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Retirement & Investments business

Starcount created actionable insight and a data-focused strategy for a leading retirement & investment business, developing a deep understanding of their customers and collating data to identify significant savings in their business.

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Your Life: A revolution in approaching education

Starcount worked with community interest company Your Life to create deep insight into how schools are performing based on how highly they perform in STEM subjects.

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The key to understanding emotional loyalty

This Whitepaper examines our revolutionary new approach to data science using emotional analytics, revealing how peoples' passions predict purchase.

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Customer centricity and the future of banking

Starcount has delved into the future of the banking industry, looking at how different forms of disruption, such as the Open Banking Initiative, will affect the industry.

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Boosting test drives by personalising communication

Starcount worked with this automotive brand to maximise engagement and increase sales of their new model.

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Plan UK: The evolution of fundraising

Starcount worked with children’s charity Plan UK, to develop a publicity and targeting strategy aimed at identifying potential donors and recommending brand partnerships.

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