Track makes you future proof. A key benefit of social data is it's dynamic and constantly changing allowing us track customers constantly changing and evolving mindsets - think the rise of veganism.
Track is an evolution of Connect that allows you to update you customer mindsets on a regular basis. Are mindsets changing or are new ones appearing?
Similar to Connect except we ingest your first party data on a regular basis and track the changes in customer mindsets and the appearance of new ones.
Track allows you to not only Track existing customers but also add in new ones to see their mindsets.