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Data Strategy

Personalise Your Message

Don’t talk to them like the next guy

Because all customers are different, the best way to secure their loyalty is by treating them as individuals. The problem for many brands is that they don’t know how to unlock the insights from the information in their data pool. For others, it may be that the only knowledge they hold on even their most valuable customers is what they last bought.

To combat this, Starcount uses a combination of data sources to reveal the best possible understanding of why people buy your product. Our pioneering data segmentation and augmentation techniques identify what motivates your customers (and prospects), revealing their likely future purchases in the process.

It’s knowledge like this that gives your brand the edge. It also means we can develop relevant, personalised marketing comms that boost your sales, by promoting the right product at the right time, using the right channel and with the right message.

Results

Land Rover We left Jaguar Land Rover drivers wanting more

Since cars are a low-frequency purchase, Jaguar Land Rover knew little about its customers beyond the model they currently drive.

By profiling and segmenting data from the existing customers of one model, we used Starcount Observatory to uncover customers’ lifestyles and what motivated them to choose this model. This allowed us to create relevant targeted comms which delivered an unparalleled uplift in engagement. Marketing activity that Jaguar Land Rover are now rolling out across all models.

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