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Data Strategy

Launch in New Markets

Look before you launch

What sells well in one market may not sell well in another. That’s why it is vital to gain an understanding of your new audience when considering entering a market for the first time.

But rather than source your own data, speak to Starcount. By tapping into the insights of 1.3 billion consumers across 150 markets worldwide, we can give you an up-to-date view of what motivates potential new customers, and whether a particular market fits your growth strategy.

We’ll even show you how to reach the most relevant audience, so you’re ready to make the right strategic decisions before opening the doors on a new market.

Results

Holland & Barrett We helped Holland & Barrett tame a tiger economy

In a quest to expand their store estate into new and emerging markets, H&B needed a deep understanding of the Southeast Asian customer profile to shape its brand proposition and strategy.

By analysing the motivations and mindsets of over three million potential customers using Starcount Observatory, we identified four distinct customer audiences already engaged in the Health and Wellness sector.

Powerful insights that gave H&B a far richer view of the Southeast Asian market, where the best opportunities existed, and how to attract new customers with both their product ranges and marketing.

Interested in our work?

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