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Data Strategy

Influencers, Sponsorship and Partnerships

It’s not what you know

In an increasingly sceptical world, consumers are more likely to trust a brand if it’s endorsed by someone who resonates with them. As a consequence, identifying the influencer with the right level of audience recognition and authority is key. Often it will be someone who focuses on a niche audience, engaging with subscribers on a regular, sometimes daily basis. That makes them invaluable both for building brand awareness and generating sales.

On top of that, we can also uncover the brands that your customers and prospects most readily engage with, for more rewarding partnerships and a better, deeper customer experience.

Results

Serving up healthy results for a top food retailer

A leading food retailer had divided their potential healthy-eating audience into four segments, and wanted to identify relevant micro- and high-profile influencers for each. Using Starcount Observatory, we matched existing loyalty card customers to the four segments, to reveal the motivations, media and influencers they favoured.

As a result, we identified 154,000 health-conscious customers. We also supplied their marketing team with the main motivations and influencers for each segment, which they used to create engaging content in their magazine.

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