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Data Strategy

Get Ahead of Market Trends

We love trend lovers

In the digital age, brands are created and moulded to meet the ever-changing expectations of consumers. For you, that means your competitors today may not be your competitors tomorrow.

Our market-leading tech means Starcount can keep you abreast of emerging trends and the communities springing up around them; from category level through to local level using Starcount Audiences, and globally via Starcount Observatory.

By doing so, we help brands like yours identify and attract those all-important early adopters before they engage with one of your competitors.

Results

Putting a fresh complexion on skincare

In a sector worth £250 million, Starcount was able to detect the upcoming trends in skincare and beauty. We monitored the online interests and influences of relevant consumers in parts of Southeast Asia. Careful study of their social networks helped us predict whether these were merely passing fads, or would develop into full-blown trends likely to cross over to consumers in the West.

This in turn will allow us to identify the next big ingredient that will see product flying off the shelves in the UK.

Interested in our work?

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