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Data Strategy

Customise Your Offer

Time to get personal

Today, brands are expected to tailor their products or services to their customers. Relevance allows them to select a price, promotion, product and location that will appeal to different market segments.

But with our proven methods, Starcount can help you take this a stage further, by segmenting the full range of data you have available. We can even build you a recommendation engine that learns the right offers to make to your customers, via the right channel at the right price and at the right time. By tailoring in this way, you increase the chances that they’ll buy.

A level of personalisation like this builds a stronger engagement between you and your customers. One that also helps you scale your sales and plan your brand strategies like never before.

Results

Marks & Spencer Food

We’ve developed a personalised offer programme with Marks & Spencer Food; a methodology that allocates relevant offers to customers based on previous purchases. We know which products customers buy in store and how to recommend relevant offers.

Interested in our work?

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