Highlighting and reversing inequalities
Women still make up only 24% of the Houses of Parliament, and in the workplace severe discrepancies remain: only 7 CEOs of FTSE 100 companies are women (the same as the number called Dave) while on average men still take home 75% more in wages than women.
Highlighting and reversing inequalities like these are all aims of The Female Lead. Founded by Starcount’s CEO Edwina Dunn on the belief that you can’t be what you can’t see.
Seeing is believing
Even now, while 81% of women believe role models help to raise aspirations, 55% say there aren’t enough of them around.
Starcount have proven that women who follow The Female Lead role models are five times more likely to be a CEO, and seven times more likely to be a company director. Seeing is believing.