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Sustainability

Brand Purpose

How an eye on the future helps you right now

Sustainability is much more than just the buzzword of the moment. The idea of connecting shareholder value to a broader system of ideals has advanced in the last decade from an embryonic idea to a fully-formed policy. Now a growing number of brands are investing in their approach to operations and marketing communications.

With Starcount Observatory, we can help brands understand what customers love more than brands. We can even help identify what their employees care about most and use it to maximise alignment and purpose.

Results

The Female Lead

Highlighting and reversing inequalities

Women still make up only 24% of the Houses of Parliament, and in the workplace severe discrepancies remain: only 7 CEOs of FTSE 100 companies are women (the same as the number called Dave) while on average men still take home 75% more in wages than women.
Highlighting and reversing inequalities like these are all aims of The Female Lead. Founded by Starcount’s CEO Edwina Dunn on the belief that you can’t be what you can’t see.

Seeing is believing

Even now, while 81% of women believe role models help to raise aspirations, 55% say there aren’t enough of them around.
Starcount have proven that women who follow The Female Lead role models are five times more likely to be a CEO, and seven times more likely to be a company director. Seeing is believing.

81% of women believe role models help to raise aspirations

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