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Data Strategy

Shift Brand Position

When your customers change, change with them.

Consumers are drawn to brands that understand them best.
That’s a fact.

Starcount can show you how to identify what matters most to your prospective customers, then turn it to your advantage. By combining your customer data with our insights into consumer motivations from Starcount Observatory, we can give you a better understanding of what they get up to when not buying your brand.

On top of that, we can also identify the differences between your share of the market and that of your nearest competitor. Useful to know when you’re looking to increase loyalty to your brand — or build it at your competitors’ expense.

Results

Lynx We helped Lynx get past puberty

Broadening their appeal

Lynx was losing market share once their customers reached the age of 21. Broadening its appeal required a repositioning of the brand, moving away from their classic ‘get the girls’ approach to a more sophisticated angle.

By profiling the target market, we revealed how their passions and interests changed over time. By identifying the kind of content that appealed to Lynx’s older segment, we recommended crucial changes to both its brand proposition and advertising.

80% Increase in nicer aromas in the public domain.

Over 39 million digital views

As a result, the next Lynx campaign delivered 39.3 million digital views, more than double the amount previously achieved, and a boost to their brand positivity rating from 14% to 41%.

Interested in our brand positioning work?

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