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Data Strategy

Be Savvy with Your Media Spend

Cut the cost of making a profit

When marketing channels are siloed and research groups in the habit of telling you what you want to hear, most brands need a more effective way to identify and communicate with customers and prospects.

At Starcount, we enhance your customer data with our third-party sources to find lookalikes - prospects who bear a strong resemblance to your existing and most important customers. The rich insight this creates lends itself to more relevant content across all media above and below the line, from social to out-of-home. The result is better performing omnichannel targeting, so you reach new prospects with greater impact.

Results

Mulberry 12.5m prospects in the bag for Mulberry

High-end designer Mulberry wanted to know more about potential customers in three primary markets outside the UK. So we enriched their own data with social media, to find the key attributes that made up a typical Mulberry customer.

In addition, by profiling competitor brands using Starcount Observatory, we provided them with market-specific insights and a competitive advantage in media buying, event sponsorship and influencer identification. The resulting analysis delivered an impressive 12.5 million lookalike prospects to target in the USA alone.

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