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Data Strategy

Be in the Right Locations

Data Consultancy

Locations, locations, locations

The insights Starcount generates are the key to making truly informed location planning and customer targeting decisions. Our innovative, market-leading data platform will help you decide where to open or close your next store. Its effectiveness is down to our detailed insights into what motivates potential customers. We add these to a scientific catchment area analysis and your own customer data, so the location decisions you make are based on a total understanding of your customers’ needs and motivations.

By harnessing the power of Starcount Audiences, we use the most up-to-date data available to find the areas resembling those that offer growth potential. We can also help you understand exactly what motivates shoppers in a neighbourhood, beyond traditional demographics.

And whatever the appropriate route to solving your challenges, an underperforming location for example, you can count on the services of our Location Planning team. They are adept at helping companies like yours find the best sites and gaps where you can grow your business.

Results

Marks & Spencer We told Marks & Spencer customers where to go

The highest customer retention

When closing stores, Marks & Spencer’s goal is always to retain as many of their customers as possible and encourage them to shop at adjacent stores or online.

Designing the right interventions at key moments, pre- and post- closure, demonstrated that we could achieve this with unprecedented results. For some stores, we retained as many as two-thirds of the original large customer base.

Interested in our location work?

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