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Insights

Retirement & Investments business

Starcount created actionable insight and a data-focused strategy for a leading retirement & investment business, developing a deep understanding of their customers and collating data to identify significant savings in their business.

Challenge

This leading Retirement & Investments business has faced significant challenges associated with the retention of its Pension customers; losing them to competition and experiencing detrimental impact on its revenue.

Approach

Starcount developed and executed a data strategy to, collate data, create actionable insight and drive and measure action.

The work involved rapidly combining data from the different divisions within the business and then unlocking the potential from data to address identified business issues.

Results

We developed a deep understanding of their customers, revealing opportunities worth in-excess of £1.5bn within their business.

Our recommendations led to the business addressing key issues impacting business performance, challenging and changing thinking and helping put the customer at the very heart of their decision-making.

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