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We create conversations that matter

Our Purpose

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By helping brands connect emotionally with customers we aim to build lasting brand relationships and loyalty.

For the first time ever, Starcount is bringing a dataset to market that shows what customers care about most. Our mission is to embed this data across the marketing & advertising eco-system. This will transform the advertising experience for customers - creating relevant and seamless marketing whilst protecting their data as individuals. In turn, it will allow brands to create valuable and sustainable relationships which drive true emotional loyalty. We call this Mindset Marketing.
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So, if connecting emotionally is so powerful… Why don’t we all do it?

We see this as a data challenge.

…until now. Starcount is bringing a behavioural understanding of WHY customers buy to the big data landscape; our mindsets.

Promotional VS Emotional Loyalty

Emotional loyalty is worth 4x more revenue to your business.

Brands marketing teams are often conflicted from balancing KPIs that require brand building versus shifting product through financial offers. This means most marketing campaigns are optimised for incremental gains rather than building lasting relationships or loyalty with customers.

Sustainable growth requires brands to connect emotionally rather than use rational or promotional persuasion. It has been proven that if you engage customers emotionally, they will have stronger loyalty and value to your brand.

Connect Emotionally

Lead with your Brand Purpose

Marketing with emotional messaging is 7x more effective.

Successful brands of the future will be those who create an emotional connection with their customers through an understanding of what matters to them – whether their health, the planet, their interests or aspirations.

By then using this messaging across your marketing and advertising, you show you care and make your brand the customer’s first choice.

Discover Mindsets

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