So, if connecting emotionally is so powerful… Why don’t we all do it?
We see this as a data challenge.
…until now. Starcount is bringing a behavioural understanding of WHY customers buy to the big data landscape; our mindsets.
Promotional VS Emotional Loyalty
Emotional loyalty is worth 4x more revenue to your business.
Brands marketing teams are often conflicted from balancing KPIs that require brand building versus shifting product through financial offers. This means most marketing campaigns are optimised for incremental gains rather than building lasting relationships or loyalty with customers.
Sustainable growth requires brands to connect emotionally rather than use rational or promotional persuasion. It has been proven that if you engage customers emotionally, they will have stronger loyalty and value to your brand.
Lead with your Brand Purpose
Marketing with emotional messaging is 7x more effective.
Successful brands of the future will be those who create an emotional connection with their customers through an understanding of what matters to them – whether their health, the planet, their interests or aspirations.
By then using this messaging across your marketing and advertising, you show you care and make your brand the customer’s first choice.Discover Mindsets