Just as powerful telescopes can investigate entire galaxies, our data scientists give you insights into the minds of a billion consumers using Starcount Observatory. They can use it to track changing motivations; show you when and why people engage with your brand, and identify the platforms or channels best suited to putting your message across.
Matching the insights of our billion-strong global panel to your database is the most effective way to harness the power of Starcount Observatory. The millions of data points this creates reveal your customers’ varied interests, as well as the media and brands they prefer. Knowledge which, used in tandem with our expertise, forms the basis for a highly advanced and targeted marketing strategy.
Thanks to the vast volume of data we process, The Observatory is the fastest way to spot emerging trends, and the brands, influencers or events gaining consumer attention.
By using the content your target market engages with most, we can also identify the language and images that resonate with them, then use these to generate separate consumer segments on the right media channels.
Isn’t it time to find out how Starcount’s Observatory could benefit your business?